Designing for Humanity,
Driven by Data,
Focused on Impact.

I take ideas from concept to launch—ensuring product fit, differentiation, and lasting engagement. Backed by a BFA, I blend strategy with a passion for visually compelling, user-centered solutions that drive real results.

Design Excellence
BFA
Product Strategy
Business Acumen
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CASE STUDY
3x Owala's Mobile Customizer Traffic

Took a 3rd party product that lacked mobile usability and realigned with modern UI patterns to 3x projected traffic on mobile devices.

CASE STUDY
Product Market Fit & Early Adoption

Spearheaded product vision and design execution for a youth athletic networking app, resulting in rapid early adoption of 5,000 users in 6 months.

CASE STUDY
Alignment for Business Outcomes

Prioritized key features to align with business goals—leading to a 20% growth in new accounts and improved customer satisfaction scores.

More Case Studies
Career
Snapshot
Years
Experience
08
Products
Redesigned
05
Products
Boosted Growth
11
Products
Launched
04
Created
Design Systems
09

Work History

ReSUME
LinkedIn

I’m a graphic designer turned product designer with 8 years of experience. My expertise combines visual design and business strategy to create user-centered solutions that drive business growth and enhance user satisfaction.

SR. UX Designer
2017—2022
CSG Intl.
Gartner Magic Quadrant B2B SaaS Company with a 32-product portfolio
prin. Designer//UX MANAGER
2022—2025
Tech9
Award-winning product development agency
UX Manager
2025
Trove Brands
Award winning e-commerce brands like Owala, Blender Bottle, Oath Protein and more
My Design Pillars
Great design doesn't happen by accident — it happens through a consistent way of thinking, deciding, and working with others. These pillars are the principles I've built over years of shipping real products across complex organizations. They shape every exploration, every tradeoff, and every conversation I bring to a team.
my design Pillars