Designing for Humanity,
Driven by Data,
Focused on Impact.

I take ideas from concept to launch, ensuring product fit, differentiation, and lasting engagement. Backed by a BFA, I blend product strategy with a passion for visually compelling, user-centered solutions that drive measurable results.

Design Leader
AI Fluent
Product Strategy
0—1 PRoduct Thinking
See Work History //
CASE STUDY
Increased Owala's Customizer Traffic

Owala's customizer had a mobile problem disguised as a user preference. I diagnosed it as a design failure and fixed it in three months.
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CASE STUDY
Complex Data Into Insights with AI

Making sense of complex health data is not easy. I explored how an AI feature could transform that complexity into insights that informs behavior change.

CASE STUDY
Alignment for Business Outcomes

Prioritized key features to align with business goals—leading to a 20% growth in new accounts and improved customer satisfaction scores.
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// all Case Studies \\
Career
Snapshot
Years
Experience
09
Products
Redesigned
08
Products
Boosted Growth
11
Products
0-1
05
Created
Design Systems
12

Work History

ReSUME
LinkedIn

I'm a Senior Product Designer with 9+ years of experience in consulting and in-house design roles. I've designed at scale, from $1B+ enterprise systems to 11 different early-stage startups. Success has come from communicating clearly and prototyping fast.

SR. UX Designer
2017—2022
CSG Intl.
Gartner Magic Quadrant B2B SaaS Company with a 32-product portfolio
prin. Product Designer
2022—2025
Tech9
Award-winning product development agency
Prin. UX Designer
2025
Trove Brands
Award winning e-commerce brands like Owala, Blender Bottle, Oath Protein and more
My Design Pillars
Great design doesn't happen by accident — it happens through a consistent way of thinking, deciding, and working with others. These pillars are the principles I've built over years of shipping real products across complex organizations. They shape every exploration, every tradeoff, and every conversation I bring to a team.
my design Pillars