Designing for Humanity,
Driven by Data,
Focused on Impact.

I take ideas from concept to launch—ensuring product fit, differentiation, and lasting engagement. Backed by a BFA, I blend product strategy with a passion for visually compelling, user-centered solutions that drive measurable results.

Design Excellence
BFA
AI Product Strategy
Business Acumen
See Work History
CASE STUDY
Increased Owala's Customizer Traffic

Owala's customizer had a mobile problem disguised as a user preference. I diagnosed it as a design failure and fixed it in three months.

CASE STUDY
Complex Data Into Insights with AI

Making sense of complex health data is not easy. I explored how an AI feature could transform that complexity into insights that informs behavior change.

CASE STUDY
Alignment for Business Outcomes

Prioritized key features to align with business goals—leading to a 20% growth in new accounts and improved customer satisfaction scores.

More Case Studies
Career
Snapshot
Years
Experience
09
Products
Redesigned
08
Products
Boosted Growth
11
Products
0-1
05
Created
Design Systems
12

Work History

ReSUME
LinkedIn

I’m a graphic designer turned product designer with 8 years of experience. My expertise combines visual design and business strategy to create user-centered solutions that drive business growth and enhance user satisfaction.

SR. UX Designer
2017—2022
CSG Intl.
Gartner Magic Quadrant B2B SaaS Company with a 32-product portfolio
prin. Designer//UX MANAGER
2022—2025
Tech9
Award-winning product development agency
UX Manager
2025
Trove Brands
Award winning e-commerce brands like Owala, Blender Bottle, Oath Protein and more
My Design Pillars
Great design doesn't happen by accident — it happens through a consistent way of thinking, deciding, and working with others. These pillars are the principles I've built over years of shipping real products across complex organizations. They shape every exploration, every tradeoff, and every conversation I bring to a team.
my design Pillars