CASE STUDY
Reframing the Problem
The VAI app was created to help youth athletes enhance their performance with personalized, data-driven insights. However, this wasn’t where we began our work on the project.
Critical Thinking
Product Market Fit
UI Design
CASE STUDY
Discover with Journey Mapping
Transforming Frustration into Empowerment: Designing a Self-Service Portal for Seamless Warranty Management.
User-Interview
Cognitive Load
UX Writing
CASE STUDY
Usability Meets Business Outcomes
Strategic alignment of usability and business goals led to meaningful improvements within the constraints of limited resources.
UX Strategy
E-Commerce
Data-Driven
CASE STUDY
Influenced by User Interviews
Take a legacy (Silverlight) application and redesign it to fit within the new design system for the platform, but make it good.
Design System
B2B
Saas
User Interviews
Visualizers
Graphic Design
Explorations in brianding, wayfinding, packaging, and advetising design.
Aesthetic
Logo
Wayfinding
Packaging